Found in Translation

We partnered with Samsung to create a playful, fast-paced promo showcasing the translation features on Samsung's new Flip and Fold phones. Drawing inspiration from the "I'm coming to London" scene in Snatch, we crafted a  European adventure - all without leaving London. Through clever production design and stock footage, we transformed local sets into a Spanish taxi and an Italian tailor shop, giving the feel of a journey across Europe.

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Our approach balanced humour with functionality, highlighting Samsung’s cutting-edge AI tech in a fun and accessible way, and starring Samuel Arnold from Emily in Paris. From creative concept to casting and post-production, we brought the project to life with a focus on engaging storytelling and polished visuals.