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SMI & Bank of America: The Time to Act is Now
Sustainability Studio

SMI & Bank of America: The Time to Act is Now

An in-depth, intimate interview with RE:TV’s editor-in-chief, His Majesty King Charles III, outlining his vision for a sustainable future in harmony with nature and exploring his long-term commitment to environmental causes.

This film was used to launch RE:TV in September, 2020. While His Majesty King Charles III has campaigned for sustainability for some fifty years, invariably interviews with The King have approached him as royalty first and environmental campaigner second. We wanted to approach this film differently.  

We chose a black backdrop and dramatic lighting rather than the more traditional and grandiose setting more often used for interviews with the Prince. This added a sense of drama, focused attention on the message, and helped to elevate the archival footage. We particularly wanted to capture some of the passion and intensity the Prince conveys when talking about the climate crisis – something which is so often missed in ordinary interviews with him.

We chose therefore to make use of an EyeDirect, a mirror-based tool which effectively places the interviewer in front of the camera lens. That way, the Prince could speak to the interviewer whilst simultaneously looking directly to camera, capturing the immediacy and power of his delivery.

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