COVID-19 Social Media Toolkit

As part of a large body of work surrounding COVID-19 vaccine confidence with the UK Cabinet Office and World Health Organisation, this animation was designed to mobilise healthcare practitioners across the UK and around the world to fight back against the increasing levels of vaccine misinformation online.

The goal was to encourage practitioners to download a social media toolkit, helping them post social media content to inform their local communities and social media followings about the safety and efficacy of COVID-19 vaccines.