You Can Adopt: The Journey

For You Can Adopt, we captured real adoption stories on the move - literally. Filming inside cars and on a train, we followed families as they reflected on their journey, using the road itself as a natural metaphor for the twists and turns of adoption.

Rigging GoPros inside their own vehicles and staging intimate conversations in car parks, we kept the setup authentic and unobtrusive, allowing honest emotions to take centre stage.

Later, we brought the same approach to a stationary train coach, crafting a second wave of films for National Adoption Week. With a mix of documentary-style filming, b-roll, and stills photography, we created a campaign that feels personal, heartfelt, and true to the realities of adoption.