Bowel Cancer Screening

When the NHS needed to encourage more people to participate in bowel cancer screening, we worked on a project that brought back together TV personalities Alan Titchmarsh and Tommy Walsh. The result was a humorous yet impactful video that highlighted the importance of returning the screening kits, using relatable and light-hearted dialogue to tackle a serious subject.

By capturing the genuine chemistry between Alan and Tommy, we crafted a narrative that resonated with the audience, making the topic more approachable and less intimidating. The video became a key part of the NHS’s "Help Us Help You" campaign, leveraging the stars' influence to inspire action and potentially save lives.