SHORT AND SOCIAL

Signify x Mercedes F1

In late 2024 we crafted a sleek, high-energy edit for Signify’s partnership with Mercedes-AMG PETRONAS F1 Team, capturing six months of innovation and performance.

Using footage from the past year, we wove together moments featuring Mercedes-AMG PETRONAS F1 drivers, Toto Wolff, and the Signify team, spotlighting the impact of cutting-edge lighting technology on the sport.

With a sharp, stylish approach, we brought the story to life - balancing the precision of F1 with the ambition of the partnership's sustainability efforts to push the boundaries of what light can do.

The result is a polished piece that celebrates the partnership’s achievements while looking ahead to an even brighter future.