Raising awareness of inspiring ideas, innovations, products and businesses that are emerging in response to the environmental crisis.
Since the summer of 2020, Atomized has been running RE:TV, part of the Sustainable Markets Initiative launched by editor-in-chief, HRH The Prince of Wales, and funded by Bank of America. We have produced more than 50 short films profiling innovative businesses and organisations around the world, shot with local crews during a period of very challenging travel and health restrictions.
These films have been published on the RE:TV website, and promoted through supporting social content. In its first six months, RE:TV generated over 1.5 million views on its owned platforms, earning many millions more views through broadcast and digital partners sharing films we produced with HRH The Prince of Wales, including our launch film, The Time To Act Is Now.
RE:TV is now in its second year with another 30 case studies in production. We are also developing new thematic series and formats for distribution on broadcast, podcast and digital platforms and working with brands, businesses and international NGOs to help them promote sustainable products, projects and initiatives.